Lights, Lifestyle, Sellout: How We Helped Flipo Fly Off the Shelves
At reelCreative, we’re always looking for new ways to help brands stand out. This year, we hit a new milestone: our media is now appearing regularly on major sales networks like QVC Germany and HSN (Home Shopping Network). From product showcases to lifestyle-driven visuals, we’re proud to see our work supporting brands in competitive retail spaces.
One recent example? Our collaboration with Flipo Group, a company known for their clever, everyday innovations.
Lights, Lifestyle, and Bug-Free Living
Flipo Group tapped us to create high-quality video and photo content for several of their products, including their popular 2-in-1 Fly Fan with Bug Zapper—a customer favorite now featured on QVC Germany and HSN.
Our goal was to create visuals that go beyond standard demos. We focused on capturing:
Product usage in real-life environments (think: backyard picnics, family meals, and outdoor relaxation)
Highlight reels of product features, clearly communicating how each item functions
Lifestyle moments that help customers imagine these products in their everyday lives
And the results spoke for themselves: shortly after launching on QVC Germany, the 2-in-1 Fly Fan with Bug Zapper sold out almost immediately. The combination of strong product-market fit, polished visuals, and compelling video content helped drive excitement—and ultimately, conversions. It’s a great reminder that when creative strategy and storytelling meet the right platform, sales follow.
Breaking from the Status Quo
What sets our content apart on networks like QVC and HSN is the production value. We don’t settle for flat, uninspired product visuals. Instead, we use thoughtful lighting, creative direction, and real-world staging to build emotionally engaging and sales-driven assets. For Flipo, that meant pairing technical feature coverage with moments of connection—helping shoppers see not just what the product is, but how it fits into their lives.
A Growing Footprint
With more brands relying on high-converting content for retail partners, we’re excited to see our media reaching new global audiences. Whether it’s QVC Germany, HSN, or other digital sales platforms, our job remains the same:
To reimagine storytelling through innovative approaches that engage, inspire, and bring us closer together.
