This fast-paced ad follows a young couple on their weekend getaway in LaSalle County with a unique POV camera style.
Client
Enjoy LaSalle County
Completed
Summer 2023
Services
Motion, Stills, Aerials
Industry
Tourism
Hospitality
LaSalle County Tourism approached our team wanting a fresh and exciting ad that would appeal to younger audiences. We knew an unconventional approach with this ad would be very effective.
With an unconventional POV style in mind, each shot was purposefully planned to immerse the audience in the activity while conveying the desired emotion. A faster, modern overall feel and song were chosen for this piece to match the desired target audience.
With a younger audience in mind, our team set out to craft a video that was unique and immersive. The camera lens acts as the individual experiencing this trip for themselves. A first of its kind for our client and region.