Personal Journeys

We partnered with Ottawa, IL based Seattle Sutton’s Healthy Eating to create three new television commercials. This series of ads focused on three key themes of weight loss, improving health conditions, and convenience through the success stories of customers.

Client

Seattle Sutton’s Healthy Eating

Completed

Fall 2023

Services

Motion

Industry

Corporate

Introduction

Seattle Sutton’s approached our team looking to create a series of customer testimonial advertisements to run on broadcast television. They wanted the videos to be high quality, modern, and reflect the advantages and value of their brand.

Process

With a focus on real, transformative journeys of Seattle Sutton’s customer, our team highlighted three key themes; Improving Health Conditions, Weight Loss, and Convenience. Each video carefully weaved multiple stories to authentically fit the aligned theme. High quality visuals of customers living a healthy life and Seattle Sutton’s product was precisely matched to the audio of each video.

Idea

Our team decided an authentic, real approach would be the best way to accomplish Seattle Sutton’s goal. Rather than focusing on the direct selling points of the product, we focused on the user, examining their personal growth and how their life has benefited from Seattle Sutton’s Healthy Eating.