reelCreative Selected as Creative Partner for Moab Office of Tourism Campaign, Marking New Chapter in Agency Growth
As part of a growing national portfolio, reelCreative has been selected by the Moab Office of Tourism to lead a new creative campaign. This milestone collaboration reflects the agency’s continued expansion into destination storytelling, pairing bold visual media with meaningful, community-rooted narratives.
“Moab is one of the most iconic places in America, and we’re incredibly honored to help tell its story,” said Matthew Klein, co-founder of reelCreative. “This project is a big step forward for our team as we continue to grow and bring deeper, more intentional storytelling to destinations across the country.”
Selected to Lead a Major 2026 Campaign
After a competitive selection process, reelCreative was chosen as the official media agency for an upcoming Moab tourism campaign set to launch in 2026. Our work this fall will lay the creative foundation for that campaign—capturing original footage, interviews, and visuals that will promote the Moab region to a national and global audience.
Why Moab Matters
Moab is more than a scenic, outdoor town; It’s a vision of the American Southwest made real. Located near Arches National Park and Canyonlands National Park, Moab attracts outdoor lovers from around the globe with its surreal red-rock landscapes, iconic trails, and adrenaline-pumping adventures.
Arches National Park welcomed over 1.5 million visitors in recent years, while Canyonlands saw over 800,000, making tourism a major driver of the region’s economy.
From mountain biking on Slickrock Trail and off-roading in the backcountry, to river rafting, hiking, and dark-sky stargazing, Moab continues to be one of the most sought-after outdoor destinations in the United States.
What We’re Creating
While we can’t share everything just yet, our October production will serve as the creative foundation for a new series launching in 2026 that will go beyond the typical travel promo to explore the soul of Moab through the people who shape it.
Through a cinematic and character-driven lens, we’ll be working closely with local ambassadors. Individuals whose lives and work are deeply connected to Moab’s land, culture, and community will be featured. From outdoor guides to small business owners, we aim to celebrate the stories that don’t always make the postcards, but absolutely define the place.
A Look Ahead
This project represents a creative partnership with one of the most iconic adventure destinations in the world. We’re honored to help shape the visual narrative of Moab and support their team in reaching future travelers with authenticity, beauty, and impact.
As reelCreative continues to grow, we’re focused on partnering with destinations, organizations, and communities who share our belief in the power of story to create lasting impact.
We're proud to bring our creative voice to a region that already speaks volumes and help shape a campaign that invites others to slow down, look deeper, and stay longer.
Follow along for behind-the-scenes content and campaign updates right here on our blog, depth.